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5 Ways to Make Your Website Sticky

Submitted by Michael on 2008-04-29 and viewed 3144 times.   
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A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

I am not sure what it is about forums, but they become addicting. People want to see what is being said, so they keep coming back to check it out. What a great way to have returning visitors to your website.

2) Start a web log (blog)

People are also nosey. They like to keep tabs on some people just to find out what they are doing. A blog on your site is another way to keep them checking in and seeing what you are up to.

3) Let Your Customers Take Some Surveys

Polls can serve 2 purposes. For starters, if you
post a pretty decent poll, people will keep coming back to see what is going on and how the vote is going. The other thing you can do is use your poll to get content from your customers and then use this to optimize your site a bit better.

4) Games are great for user activity

People at work love to mess around and goof off. And since most IT departments don’t monitor the internet, people at work will find quick simple games they can play when they need a break.

5) People (and Google) like new content often

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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Article Tags: unique visitors | return visitors | sticky content | article writing | forums |
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